Billionaire Palm Beach real estate investor Jeff Greene has halted his multimillion-dollar TV ad campaign in his Democratic bid for governor, with a spokeswoman saying the airwaves have become “too saturated” before Tuesday’s five-candidate primary.
“We are really focusing on get-out-the-vote. Jeff feels like we saturated the airwaves when people were paying attention,” campaign spokeswoman Claire VanSusteren said.
Self-financer Greene had spent more than $20 million on TV ads through Aug. 10, according to campaign finance reports.
About 570,000 Democrats have already cast ballots by mail or at in-person early voting sites ahead of Tuesday’s primary — far exceeding the 495,000 Democrats who voted ahead of the gubernatorial primary in 2014.
VanSusteren said Greene’s campaign, which has field offices in seven cities, is now focused on phone banks and canvassers to turn out voters.
“Jeff Greene is an unconventional candidate,” VanSusteren said. “You don’t become a billionaire by being conventional.”