Democrat Andrew Gillum enters Florida’s TV ad wars: ‘What’s impossible?’

Democrat Andrew Gillum in his new TV ad for governor.

The only candidate for Florida governor who hasn’t advertised on TV is making a modest entry into the ad wars today.

Tallahassee Mayor Andrew Gillum, one of five Democrats seeking his party’s nomination, is debuting a 30-second biographical spot called “What’s Impossible?”

His campaign is spending a mere $60,000 for spots on cable TV, which is less expensive than broadcast time. Next week, Gillum’s campaign says it will make a “six-figure buy” in Palm Beach County as well as the Tampa and Orlando markets.

(For comparison, Palm Beach billionaire Jeff Greene has spent about $10 million on advertising since entering the Democratic race in June.)

Gillum is the only black candidate and only non-millionaire in the Democratic race. His ad mentions his working-class upbringing, opposition to the National Rifle Association, and pledge to increase spending on education and health care.

“What’s impossible? The son of a bus driver becoming Mayor of the capital city, or that Mayor standing up against the NRA so that guns couldn’t be fired in city parks and winning? How about running for governor and being the most progressive Democrat who would invest a billion dollars in education and create Medicare for All?” Gillum says in the ad.

He then makes an appeal for contributions to keep him on TV.

“Is it impossible to come from nothing, be outspent 10 to 1 and win?” Gillum says. “Share this, buy a TV ad and prove the impossible.”