Trump in Palm Beach: Grieving Tennessee dad buys local pre-Super Bowl ad to reach him

Steve Eimers in a scene from his 30-second TV ad aimed at President Donald Trump in Palm Beach.

While lavishly produced TV ads fill the airwaves during the Super Bowl and its hours of pregame coverage Sunday, Steve Eimers of Lenoir City, Tennessee, is hoping his low-budget spot running exclusively in the Palm Beach market catches the eye of President Donald Trump.

Figuring Trump would be at Mar-a-Lago for the weekend (a guess that appears to be correct), Eimers bought a 30-second ad on the West Palm Beach NBC affiliate, WPTV Channel 5, to air before the game and make his plea to meet with the president about highway safety.

President Donald Trump watching the Super Bowl last year at Trump International Golf Club in West Palm Beach with first lady Melania Trump and former chief of staff Reince Priebus. (Allen Eyestone/The Palm Beach Post)

Eimers says a defective guardrail caused his 17-year-old daughter’s death in 2016. The guardrail manufacturer says its product has passed safety tests in accordance with federal standards and “no road safety equipment that can prevent injury every time a driver fails to stay on the road.”

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