Sears, Kmart drop Trump products, say they aren’t profitable

Republican presidential candidate Donald Trump speaks during the grand opening of Trump International Hotel in Washington, Wednesday, Oct. 26, 2016. Donald Trump and his children hosted an official ribbon cutting ceremony and press conference to celebrate the grand opening of his new hotel. (AP Photo/Manuel Balce Ceneta)

Republican presidential candidate Donald Trump speaks during the grand opening of Trump International Hotel in Washington, Wednesday, Oct. 26, 2016. Donald Trump and his children hosted an official ribbon cutting ceremony and press conference to celebrate the grand opening of his new hotel. (AP Photo/Manuel Balce Ceneta)

Sears and Kmart are the latest stores to stop selling Trump family products, blaming not politics but the fact that they’re not selling well. Reuters reports that 31 Trump Home items will no longer be sold online by the two retailers.

The move comes after Nordstrom drew the president’s ire for deciding to stop selling Ivanka Trump’s line of clothing. Nordstrom said that sales of Ivanka’s brand had fallen sharply, according to the Wall Street Journal.

Sears and its parent company, Kmart, seem to have had a similar experience with the Trump Home goods. On Saturday, the companies said the move was “part of a push to focus their online business on the most profitable items,” Reuters reports.

The White House, naturally, does not see things the same way. Spokesman Sean Spicer called the Nordstrom move a “direct attack” on Trump’s policies. The president went after Nordstrom on Twitter and defended his daughter.

The Trump Home line features furniture, lighting, bedding, and more items produced by the same vendors who supply the Trump hotels. It had been featured online and not in the brick-and-mortar stores.

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